AI strategy & systems

We make your business more able

Able to have a handle on your AI tools and how your humans use them.

Able to skip the overwhelm and get straight to ROI.

Able to know when AI helps and when it doesn't.

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Diagnosis before deployment.

You know AI can do great things. But it’s a lot. Our Before the Build Reports benchmark your business against your market, letting you know where you stand against your competitors and where there are unique opportunities.

Our reports are customized to your brand, giving you a clear path for your next steps, whether you move forward with us or on your own.

Marketing & Positioning

Before the Build Report 1

$825

This proprietary report is most valuable for your marketing needs. Excellent marketing involves clearly identifying your business differentials. This report takes a deep dive into your business and your industry, letting you know where there are opportunities.

Insights from this report enable better:

Content strategy: writing content around your actual differentiators, not guesses
Website messaging: sharpen your copy to stand out
Sales conversations: give your team language for "why us" that's backed by research
Positioning decisions: know which market gaps are yours to claim before a competitor claims them first
Brand voice development: build tone and messaging pillars around real differentiation, not assumptions
PR and partnerships: pitch media and partners with a sharper, more credible story
Campaign planning: build launches and promotions around your strongest, most defensible angle

Get Report 1

GEO & AI VISIBILITY

Before the Build Report 2

$1,350

Do you want Claude, ChatGPT, Gemini, Perplexity or others to recommend your brand? It's called GEO — when your brand shows up as a recommendation in these tools, and there are levers to pull that make this more possible.

This report tells you what to do on your website to make your brand more findabale on AI tools. We feel this report is almost mandatory for any brand that wants to begin this process. And becoming seen on LLMs is a process, which starts with your website.

The report includes information on:

Website structural changes: know exactly what to fix in your site architecture, schema, and content so AI tools can parse and trust it
Content prioritization: decide what pages, FAQs, and topics to build first for maximum AI visibility
Baseline benchmarking: see exactly where you rank today across Claude, ChatGPT, Gemini, and Perplexity, so progress is measurable
Technical roadmap: hand your dev/web team a clear punch list instead of vague "improve SEO" instructions
Competitive positioning: see who's already showing up as "the recommendation" in your category and what's letting them win
Long-term visibility strategy: treat GEO as an ongoing process with a clear starting point, not a one-time fix

Get Report 2

feature REPORTS

Start with the foundation.

Before the Build

l Before the Build

No one tours a house for its foundation, yet it decides whether everything built on top of it stands. Strategy, AI, and your business work the same way. Get it right, and everything you add later has something solid to stand on.

Marketing can feel like a hundred options and no clear answer. After 20 years of building brands, we know it comes down to a few things: a message that's clear, a position that's yours, and being findable where people now look, including AI. Our two reports give you the right information on each, before you spend on anything else.

Report 01
Before the Build Report

$1,350

GEO & AI Search Visibility

Find out whether AI engines like ChatGPT, Claude, and Gemini recommend your brand. Get the specific structural, metadata, and content changes needed to show up when people ask.

Built from your answers and reviewed by a human.

Delivered in 24 to 48 business hours.

Get the Report

Report 01
Before the Build Report

$1325

$1,350

GEO & AI Search Visibility

Find out whether AI engines like ChatGPT, Claude, and Gemini recommend your brand. Get the specific structural, metadata, and content changes needed to show up when people ask.

Instant PDF download
One-time purchase, no subscription

Get the Report

See sample breakdown →

Report 02
Before the Build Report

$825

Marketing & Positioning

Find out what actually differentiates your brand and where your messaging breaks down. Get clear priorities for where AI will deliver the highest return.

Built from your answers and reviewed by a human.
Delivered in 24 to 48 business hours.

Get the Report

Report 02
Before the Build Report

$825

Marketing & Positioning

Find out what actually differentiates your brand and where your messaging breaks down. Get clear priorities for where AI will deliver the highest return.

Instant PDF download
One-time purchase, no subscription

Get the Report

See sample breakdown →

Built to be used. Not a scorecard meant to worry you, but a working plan you can act on yourself, hand to your team, or bring us in for if we're the right next step. Either way, it's yours.

how it works

1
Buy the report

One-time purchase, no subscription.
2
Tell us about your business

About 15 to 20 minutes. Have your website, up to six competitors, your revenue range, and your tools handy.
3
We build and review it

Your report is made from your answers, and a human checks it before it reaches you.
4
We walk you through it

Book your 30-minute Report Review Call and leave with clear priorities and next steps.

Beyond the foundation

Then we run it with you.

Once the foundation is solid, we can run the onoing work. GEO, automations, content, newsletters, and social. Scoped to what you actually need, not sold off a fixed menu.